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Lead Revival Plan

Get more from the leads you already have

Not yet available

No exact accepted R1E result route is registered.

Value in customer terms

See the result, timing, confidence and shared effort.

These are exact, reviewed expressions of the four value levers for the selected problem path. They describe the intended value—not a result already achieved.

Result

Get more from eligible leads without treating every old enquiry alike.

Desired outcome

When value starts

See one useful group observation before contact capture.

Why it should work

Make contact authority, assumptions and stop rules visible before a message is considered.

What we need from you and what TopStreet owns

Describe the database without client data; no upload or live send is required.

Bounded intake

The questions stay focused on business context.

Do not include client names, contact details, credentials or raw CRM records.

AI-assisted bounded context
  1. 01

    How would you describe the dormant enquiries without names or contact details?

  2. 02

    What contact basis is known and what is missing?

  3. 03

    How are old enquiries currently followed up?

  4. 04

    Which groups are already known to need no contact?

  5. 05

    What clear stop or nurture status would be useful?

Maximum inputs

Only the context the plan needs

  • A non-PII description of the dormant database
  • Current contact basis
  • Current follow-up approach

Editing and clarification

You remain in control of the brief

  • The summary remains editable.
  • At most one clarification is asked at a time.
  • Facts, assumptions and gaps stay visibly separate.

Before contact

One useful observation comes before any hand-off.

The visitor can correct facts, assumptions and gaps. At most one useful clarification is asked at a time.

First observation

A useful place to start

Contact authority must be made explicit before any dormant group can be considered for outreach.

Desired outcome

Worked example

Synthetic, not customer evidence

A synthetic dormant-enquiry description produces held consider, nurture and stop groups without uploading or contacting anyone.

Synthetic example

Requested result · held preview

One useful result. One selected service channel. Separate marketing choice.

This is an honest preview of the requested-result handoff. It does not collect details or send through a provider.

fixture manual held

Editable summary before hand-off

One observation appears before capture. The summary stays editable and asks at most 1 clarification at a time.

  • fact
  • assumption
  • gap
Safe failure

Answers stay available; no result is invented

Your answers stay available. A named human response owner must be configured before any follow-up can be promised.

Chief readiness: unavailable. Named human owner: not configured.

Minimum capture

Only the fields needed for the selected result channel

held

Email

Common: name, role, market, route. Channel field: email.

Sender identity is not configured; sending remains held.

Use the same email conversation to ask TopStreet to stop the requested-result service.

held

SMS

Common: name, role, market, route. Channel field: mobile_number.

Sender identity is not configured; sending remains held.

Reply STOP on the same SMS channel to stop messages.

Australian branded SMS: held pending verified sender id.

held

WhatsApp

Common: name, role, market, route. Channel field: whatsapp_number.

Sender identity is not configured; sending remains held.

Reply STOP on the same WhatsApp conversation to stop messages.

WhatsApp outside the service window: held pending approved template.

Supported number prefixes at launch: +61 and +64.

Requested-result permission

  • Required only for the selected result channel
  • Does not authorise promotional nurture
  • A useful result does not require a booking

Marketing permission

  • Separate from the requested result
  • Unchecked by default
  • Unnecessary for the service conversation

Complete result

Know what the plan is meant to contain.

The complete result is designed to remain useful without a booking. The items below describe the held output; they are not a generated result.

Expected sections

A complete, editable answer

  • Groups to contact now, nurture or stop
  • Information needed to sort real records safely
  • One useful message angle per eligible group
  • One follow-up limit
  • One clear stop rule

Same-day action

One practical next move

Label one non-PII group as consider, nurture or stop.

Trust boundary

Useful context does not become permission for another purpose.

No provider, message, outreach, legal judgement, investment judgement or commercial decision is activated by this static plan.

Contract boundary

Not yet available

No approved calendar provider or named human response owner is configured.

Lead Revival Plan | TopStreet