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The lead system · for agencies

Every lead you've already paid for, worked.

For agencies with old enquiries sitting in the CRM. TopStreet learns your split rule and your voice, checks each lead against your records, and gives it an owner and a message your agent can send.

Free call: your old leads, sized with youYour first 20 are free

Book a callSee how it works

Nothing reaches a client without your yes. Your agents send from their own numbers.

Illustrative · sample lead. Portal enquiry · 14 months old · in your CRM. Before: “2-bed enquiry · status: cold”. TopStreet flags: Owned by an agent who's left; No reason to get back in touch; Same message as 3,000 others. After: “Aisha's lead now: a 2-bed near the park came up this week.” Owner set by your split rule. Message drafted in your voice, with the listing. On Aisha's list for today. For your approval · nothing sent.

A newsletter isn't follow-up.

The cheapest lead is the one you already paid for, once one agent owns it and has a real reason to get in touch.

What we hear

  • “We pay for portal leads and the agents waste them.”

  • “My agents don't follow up.”

  • “When an agent leaves, their leads leave too.”

What they want instead

  • Every lead I've paid for with someone's name on it.

  • A board I can check by 11am, without chasing.

  • A database that stays when an agent leaves.

What you get

Every old lead, owned and ready to work.

  1. 01

    Every old lead sorted and owned

    Portal, CRM and WhatsApp exports combined, duplicates removed, and each lead given one agent, ranked by who's most worth a call.

    Instead ofAn export nobody has opened since it was made.

  2. 02

    A message for every lead

    In your agency's voice, with a real reason to get back in touch: a new listing, a price change, a lease ending.

    Instead of“Are you still looking?” to the whole database.

  3. 03

    Daily lists and your board

    Each agent's calls and messages for the day on their phone, and a board by 11am: who has sent, who replied.

    Instead ofAsking every agent where their leads are.

  4. 04Bonus

    The split rule, written first

    Who owns a lead that comes back, agreed with you on the first call, before anything goes out.

    Answers“Whose commission is an old lead that comes back?”

ChatGPT or Claude?

Why not just ChatGPT or Claude?

In ChatGPT or ClaudeIn TopStreet
Someone exports the leads, cleans them and pastes them in, a batch at a time.Exports combined, duplicates gone, every lead ranked.
It doesn't know your split rule, your agents or who has left.Every lead given one owner, by the rule you wrote.
It writes a message once you tell it why. It doesn't know your listings.A reason for each lead from your own listings, in your voice.
Nobody sees who sent, who replied or who didn't.A board by 11am: who has sent, who replied, who to chase.

Keep ChatGPT for everything else. For old leads, it leaves the sorting, the owners and the chasing with you.

Worries, handled.

The worryWhat’s built inYou can count on

“You'll message my clients from my number.”

We don't. We prepare each message; your agents read it and send it from their own phones.

Your agents press send.

“My agents reply on their own WhatsApp.”

You don't need their phones. Agents mark each lead on their list, and the board shows it.

No one hands over a phone.

“We can't message people who never opted in.”

We only work people who enquired with you, with your agent's name on every message and an easy way to say no.

Only people who enquired with you.

“We already have a CRM.”

Keep it. We work the leads already in it, and every status goes back into it.

Nothing replaced to start.

How it works

Your rule, your records, every message checked.

Your part: the split rule once, your export, and your approval.

  1. Once, at the start

    Your rule and voice, learned

    Your split rule written with you, and your agency's voice from past messages. You correct anything that isn't right.Old leads go to the agent who last spoke to them, if still hereYour split ruleFirst names, no exclamation marksFrom your past messagesYou · 20 min, once
  2. Before a message is written

    Your leads, gathered

    Your portal, CRM and WhatsApp exports combined. Every lead keeps where it came from and when it last heard from you.Enquired June 2025 · 2-bedPortal export · datedLast contact: no replyCRM notesIts agent has leftYour team listYou · 5 min
  3. Before you see it

    Every message checked

    Each reason to get in touch is matched to a live listing or a note. Anything we can't support is taken out and flagged, never guessed.2-bed near the park, listed this weekYour listings · checked“Prices are about to rise”Taken out · no sourceYou · Nothing
  4. Within 1 working day

    You approve, your agents send

    Your first 20 back, each with its owner and message. Approve them, and each agent sends from their own number.20 leads, each with an owner and a messageFor your approvalWhat to do with the restRankedYou · 10 min

Illustrative · sample records

How it starts

Your first 20 are free

After that, the partnership's first request, with your team's TopStreet licence included. Priced to your size on the pricing page.

See pricing →Book a call →

In your first month every old lead gets one agent, a written message and a place on your board, and we chase who hasn't sent. If not, that month is free.

Not for agencies with fewer than about 500 old leads, or old enquiries your market's rules don't let you contact.

“The team proposed solutions we hadn't considered and then delivered them on time.”
Tahir Majithia, Managing Partner · Prime Capital
From Broker Brain: questions agents askComparing tools

Work your first 20 old leads, free.

See what they've already cost you. Then get 20 back, each with an owner and a message.