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Marketing audit · for agents

Post what your clients are waiting to hear.

For agents who post but aren't sure it works. TopStreet learns your voice, reads your profile against what your clients worry about, and writes the fix for each gap, every figure sourced, ready for your approval.

Start with a free callYour audit is free

Nothing is posted without your yes.

Illustrative · sample profile. Instagram profile · last nine posts. Before: “JUST LISTED | 3BR | PRIME LOCATION | DM NOW!!”. TopStreet flags: Nothing on what clients worry about; Bio doesn't say who you help; No reason to message you. After: “Every cost the listing leaves out, before you buy.” Bio: “I help families buy their first home here.” Carousel: the full costs, each one sourced. Ends with one question to reply to. For your approval · nothing posted.

Likes don't book viewings.

Clients stop scrolling for the thing they were already worried about. A post that answers it gives them a reason to message you.

What we hear
  • “I don't know what to post. I run out of ideas by Wednesday.”

  • “I don't know how to stand out. Everyone posts the same listings.”

  • “You need a big following to do well in this market.”

What they want instead
  • Knowing what to post on Monday morning.

  • Posts that sound like me, not a template.

  • Being known for the one thing I'm good at.

What you get

From your profile to posts you can use.

  1. 01

    The three gaps, ranked

    What your clients worry about against what your profile says, the gap that matters most first.

    Instead ofGuessing why a post didn't land.

  2. 02

    Your bio, rewritten

    Who you help and why you, in the first line, in your voice.

    Instead of“Passionate about property.”

  3. 03

    A post for each gap

    Ready to use, every figure sourced and dated, each ending with one reason to reply.

    Instead ofAnother “just listed” at 11pm.

  4. 04Bonus

    What to keep

    The posts already working, named, so you keep doing them.

    Answers“My content already gets good engagement.”

ChatGPT or Claude?

Why not just ChatGPT or Claude?

In ChatGPT or ClaudeIn TopStreet
You describe your feed and ask what to post.Your profile read against what your clients worry about.
It suggests posts any agent could publish.Posts from your notes, your area and your voice.
It writes market figures that sound right.Every figure sourced and dated, or left out and flagged.
Next week, you start from a blank prompt.Next week's posts drafted before you ask.

Keep ChatGPT for everything else. For your marketing, it leaves the thinking and the checking with you.

Worries, handled.

The worryWhat’s built inYou can count on

“AI content sounds fake.”

Each post starts from your own captions and your clients' real questions. You change anything that doesn't sound like you.

Your words, not a template.

“We already have a marketing team.”

Good. The audit tells them which worries to answer, and they keep posting.

Yours to hand to them.

“Posting market figures could get me in trouble.”

Every figure carries its source and date. Anything that reads as an advert for a listing is marked for your market's rules.

Marked before it goes public.

“I don't want to be on camera.”

You don't have to be. Carousels, captions and text posts need no camera; reel scripts are there if you want them.

You choose what you film.

How it works

Your voice, their worries, every figure checked.

Your part: one link, then read, change anything and post.

  1. Once, at the start

    Your voice, learned

    From one link: your posts, captions and bio. Anything that isn't you, you correct once.Short sentences, plain wordsFrom your captionsTalks to families, not investorsFrom your bioYou · 2 min
  2. Before a word is written

    Their worries, gathered

    What clients in your market ask before they call, set against what your profile says. Every figure keeps its source and date.“What will it really cost me?”Asked often · your marketSix of nine posts are listingsYour profileBuying costsPublished schedule · datedYou · Nothing
  3. Before you see it

    Every claim checked

    Each figure is matched to its source, and anything that reads as an advert is marked for your market's rules. What we can't support is taken out.Every figure matched to a sourceChecked“Prices are about to rise”Taken out · no sourceYou · Nothing
  4. Within 1 working day

    You approve, you post

    Three gaps, each with its fix and a post. Change any word, then post when you choose.Three gaps, ranked, each with its fixFor your approvalYour bio, rewrittenFor your approvalYou · 15 min

Illustrative · sample records

How it starts

Your audit is free

Marketing audits and weekly posts in your voice are part of your TopStreet licence. A 30-day campaign, ready to schedule, is a one-off job priced on the pricing page.

See pricing →Book a call →

Any post you wouldn't use, we rewrite until you would.

Not for agents who want posts to go out without reading them first.

“TopStreet feels like an extension of my business, not an outside firm.”
Steven Leckie, Associate Partner · haus&haus
From Broker Brain: questions agents ask

See what your clients are waiting to hear.

Send one link. Three gaps, each with its fix and a post. Free.