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HubSpot or TopStreet: which does a real estate agency need?

Facts about HubSpot from its own pages · checked 1 Oct 2026

The short answer

Keep HubSpot: it records your leads, deals and emails, and switching CRM won't make agents follow up. TopStreet does the job HubSpot leaves to your team: giving each old lead one agent and writing them a reason to get in touch from your own listings, for your agent to send. If leads sit in HubSpot unanswered, add TopStreet; if they don't, you don't need us.

If you’re thinking

“We already have a CRM.”

Keep it. TopStreet starts from an export of the leads in HubSpot, works them, and puts every status back. Nothing to switch.

Job by job

The same jobs, what each product does, and which to use. Where HubSpot is the better tool, we say so.

The jobHubSpotTopStreet
Keep the record of every leadUse HubSpotContacts, deal pipelines, tasks and activity, shared by sales, marketing and service. Its real estate pages describe pipelines for tracking leads.Doesn't replace it. Works the leads already in HubSpot, and every status goes back in.
Give each new lead to an agentEitherWorkflows rotate leads round robin, load balanced or at random, on Sales Hub Professional and Enterprise.Gives each lead to an agent by your agency's own rule, such as “back to whoever last spoke to them”.
Write each old lead a reason to get back in touchUse TopStreetSequences send timed template emails and stop when someone replies or books. Breeze drafts follow-up emails when asked.One message per lead, in your agency's voice, with a reason from your listings: a new listing, a price change, a lease ending.
Send itUse HubSpotSends from HubSpot. The Breeze Prospecting Agent can wait for your review, or send without it.Doesn't send. Your agent reads each message and sends it from their own phone or inbox.
Put figures in front of a clientUse TopStreetNot what it's for. Breeze summarises records and researches companies, and the Data Agent answers questions from your CRM.Investor cases with the full cost, rents nearby and the hold. Every figure shows its source and date.
Marketing, service and everything elseUse HubSpotMarketing emails, a Customer Agent for enquiries, a Content Agent, and more than 2,000 apps in its marketplace.Real-estate client work only.

Which to choose

Choose HubSpot if

  • You want sales, marketing and service on one platform, and someone to set it up.
  • You want emails sent automatically, in timed sequences.
  • You want AI agents for prospecting, content and enquiries inside the CRM.

Add TopStreet if

  • Leads sit in HubSpot and nobody has written to them.
  • You want every message to give a real reason to get in touch, from your own listings.
  • Your investors want figures they can check, with a source and a date.

Not for agencies with fewer than about 500 old leads, or old enquiries your market's rules don't let you contact.

Using both

Nothing moves out of HubSpot. This is what changes.

  1. HubSpotThe lead lands in HubSpot, as today.
  2. TopStreetTopStreet gives it one agent and writes the message, with a reason from your listings.
  3. Your agentYour agent reads it and sends it from their own phone.
  4. HubSpotThe status goes back into HubSpot.
How the lead system works →

Questions people ask

Is HubSpot good for real estate?

Yes, if someone sets it up. It's a general CRM rather than one built for real estate, and its real estate pages describe pipelines for tracking leads and ready-made data models. It records the work well. Writing each old lead a reason to get in touch, from your listings, is the gap TopStreet fills.

Do we have to move off HubSpot?

No. We start from an export of the leads already in it. Nothing is migrated, and every status goes back into HubSpot.

Doesn't Breeze already write follow-ups?

It drafts follow-up emails, and its Prospecting Agent can send outreach without review. If that works for your team, use it. TopStreet writes from your own listings, in your agency's voice, and nothing goes without your agent's yes.

Will my agents have to learn another tool?

No. Their list for the day comes to their phone, and they mark each lead as they go.

What does it cost to try?

Nothing. Send an export and your first 20 old leads come back within one working day, each with an agent and a message.

Where the facts about HubSpot come from · checked 1 Oct 2026

HubSpot is a trademark of its owner. If anything here is out of date, tell us at hello@topstreet.ai and we’ll correct it.

Work your first 20 old leads, free.

See what they've already cost you. Then get 20 back, each with an owner and a message.