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Salesforce or TopStreet: which does a real estate agency need?

Facts about Salesforce from its own pages · checked 1 Oct 2026

The short answer

Keep Salesforce if your agency or group runs on it: it's a CRM platform you configure to your own processes, and Agentforce agents can qualify leads and offer meeting times once they're built. TopStreet does the follow-up ready-made: one agent and a message for every lead, in your agency's voice, with a reason from your own listings. Your agents approve and send, and every status goes back into Salesforce.

If you’re thinking

“Once we're on Salesforce, follow-up will sort itself out.”

A CRM records what happened. It doesn't make it happen. Follow-up happens when one agent owns each lead and has a message worth sending.

Job by job

The same jobs, what each product does, and which to use. Where Salesforce is the better tool, we say so.

The jobSalesforceTopStreet
Keep the record of every leadUse SalesforceSales Cloud: contacts, accounts and opportunities in one profile, with pipelines, forecasts and a mobile app.Doesn't replace it. Works the leads already in Salesforce, and every status goes back in.
Give each new lead to an agentEitherAssignment rules send each lead to a user or queue by criteria you set.Gives each lead to an agent by your agency's own rule.
Follow up each leadEitherAgentforce sales agents can contact inbound leads within guardrails you set, answer questions from your CRM and offer meeting times.Writes each message in your agency's voice, with a reason from your listings. Nothing sends without your agent's yes.
Put figures in front of a clientEitherIts real estate pages describe Agentforce giving real-time comparative market analysis and pre-meeting briefings.Investor cases with the full cost, rents nearby and the hold. Every figure shows its source and date.
Shape it to your own processesUse SalesforceDrag-and-drop workflows, custom agents in Agent Builder, prebuilt agents on AgentExchange, and Marketing Cloud, Data 360, Tableau and Slack alongside.Not built for that. Set up for real-estate follow-up and investor cases only.
Get follow-up working this monthUse TopStreetAgentforce agents are built and configured in Salesforce, by your own admins or a partner from its Partner Finder.Set up for you: your voice, your rules and who approves what, learned at set-up. Your first 20 old leads back within one working day.

Which to choose

Choose Salesforce if

  • Your agency, or its group, already runs on Salesforce, with admins behind it.
  • You want one platform for sales, marketing, service and data, built to your processes.
  • You have admins or a partner to build and run Agentforce agents.

Add TopStreet if

  • Leads sit in Salesforce and nobody has written to them.
  • You want follow-up and investor cases working now, without a build project first.
  • You want it set up for you, with each piece's date agreed in writing.

Not for agencies with fewer than about 500 old leads, or old enquiries your market's rules don't let you contact.

Using both

Nothing moves out of Salesforce, and nothing needs building in it. This is what changes.

  1. SalesforceThe lead lands in Salesforce and your rules assign it, as today.
  2. TopStreetTopStreet writes the message in your agency's voice, with a reason from your listings.
  3. Your agentYour agent reads it and sends it from their own phone or inbox.
  4. SalesforceThe status goes back into Salesforce.
How the lead system works →

Questions people ask

Is Salesforce good for real estate agents?

For agencies with admins or a partner, yes. It's a general platform you configure, and its real estate pages describe Sales Cloud and Agentforce for residential and commercial firms. TopStreet works the leads in it.

What can Agentforce do for real estate?

Salesforce's own pages describe agents that schedule property tours, prepare pre-meeting briefings, give real-time comparative market analysis, qualify incoming leads and draft emails. They're built and configured in Salesforce.

Do we have to move off Salesforce?

No. We start from an export of the leads already in it. Nothing is migrated, and every status goes back into Salesforce.

Does TopStreet message my leads?

No. Your agent reads each message and sends it from their own phone or inbox. Nothing reaches a client without their yes.

What does it cost to try?

Nothing. Send an export and your first 20 old leads come back within one working day, each with an agent and a message.

Where the facts about Salesforce come from · checked 1 Oct 2026

Salesforce is a trademark of its owner. If anything here is out of date, tell us at hello@topstreet.ai and we’ll correct it.

Work your first 20 old leads, free.

See what they've already cost you. Then get 20 back, each with an owner and a message.